09/02/2008 Council Packet - Laserfiche WebLink

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• • City of Lino Lakes, MN Communication & Citizen Awareness Plan August 11, 2008 Obtain City Council approval of the style and language to be used in information to be distributed to the voters including brochures, legal notices, letters, press releases, flyers, cable advertisements or programming, meeting materials, fact sheets, slideshows and website communications (where possible obtain approval of each final document) Obtain City Council approval of the specific media to be used to communicate information for the referendum and the frequency of each type Discuss concerns or issues related to the Plan or the referendum with City Council before implementing the Plan Task V: Implement Communication Plan > Assign key contact from the City and Springsted to manage the timetable and coordinated distribution of various communication tools as outlined in the plan > Develop weekly checklist to ensure that each task is performed in a timely manners with sufficient lead time ➢ Include time each week for follow -up on responses or issues needing to be addressed (letters to the editor, phone calls indicating misunderstandings, opportunities to clarify information, etc) Expectations ➢ In order to conduct this study, the City will need to designate a staff member to serve as a primary contact. This person will be responsible for assisting Springsted with gathering accurate and timely data needed to complete the project and to assist in arranging for required meetings, media liaison, and phone interaction with the public. Springsted's Role > We will strive to: • Develop and Implement a Communication & Citizen Awareness Plan as outlined above to inform citizens based on factual data . Work for the City Council as a whole, rather than as individuals . Limit our Communications to unbiased communications not intended to influence, but to educate • Base our success on: — Providing effective coordination with bond counsel, city officials and staff to meet objectives of the Plan — Providing each voter with an opportunity to make and informed decision > Springsted will not: . Market or promote any desired outcome of the referendum other than informed voters (voting yes or no is acceptable) • Implement tasks that deviate from the Plan unless requested /approved by the Council as whole