Laserfiche WebLink
City of Lino Lakes, MN <br />Communication & Citizen Awareness Plan <br />August 11, 2008 <br />• Review the City Charter, City ordinances, policies and practices related to special <br />assessments, and other revenue sources for funding street maintenance and reconstruction <br />(Much of this has already been done in conjunction with the PMP financing study conducted <br />in 2005) <br />• Review historical information and results related to referendums for street and road projects <br />(partially completed as part of PMP study noted above) <br />▪ Review the City's communication tools utilized to inform voters in past referendums <br />> Meet with City Council and Staff in a workshop session: <br />Discuss our internal review <br />Discuss the City Council's goals for the Communication & Citizen Awareness Plan <br />• Review typical referendum communication plans and strategies as well as specific tasks /plans <br />implemented by Staff in the past <br />• Discuss the effectiveness of each proposed means to disperse information in alignment with <br />the Council's goals <br />• Discuss the measures for effectiveness of the plan <br />• Obtain additional information needed <br />▪ Review the project timetable <br />• Clarify that Springsted and its Affiliates will not be marketing; rather informing voters using <br />factual data <br />Task II: Analyze Communication Plan Components <br />> Develop a comprehensive list of methods for communicating referendum information and <br />evaluate the effectiveness of each to determine which methods to recommend <br />➢ Determine target audience(s) <br />> Determine the ballot language using consensus of the question from the City Council and review <br />by Bond Counsel <br />> Develop a timeline for implementation of the Plan including specific dates to put in place each <br />method of communication to be used <br />➢ Discuss and agree with staff on how questions from the public will be handled during the pre - <br />referendum phase <br />Task Ill: Develop Communication Plan <br />> Obtain City Council approval of the ballot language <br />➢ Obtain approval of the Communication Plan from the City Council after their final revisions and <br />input <br />> Obtain approval for assignment of tasks split between City staff and Springsted staff <br />• <br />• <br />• <br />