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Alternatives for Depth of Investment? <br />1. Minimum Information (reporting and informing) <br />2 Minimum Information plus Education (awareness and education) <br />3. Full Awareness, Reporting, Data, Information, Insight, Education and Engagement <br />Incremental Approach to Overarching Issues? <br />1. Maybe #1 (above) This Year, #2 in 2009, and #3 in 2010? <br />2. Stealth Approach for Next 5 weeks with Full, Surprise Engagement in Late October? <br />Breadth of Engagement? <br />1. Minimal investment of staff time and outside assistance <br />2. Active investment of staff time and outside assistance <br />3. Full engagement of staff, community leadership, outside assistance <br />Level of Engagement with Charter Commission? <br />1. Passive FYI <br />2. Active FYI with invitation to collaborate <br />3. Aggressive engagement through disciplined controlling, responding, and educating <br />Level of Commitment to Effort? <br />1. We want to feel ok about what we've done. <br />2. We want to do our best to educate everyone. <br />3. We will do everything legal and appropriate to educate every single resident. <br />Breadth of Communication Vehicles to Engage? <br />1. Website landing page <br />2. Posted notices <br />3. Special edition of city newsletter mailed to homes <br />4. Simple, quick -read bulleted sell sheets on costs and benefits <br />5. Special city council meetings integrated into public <br />6. Comprehensive local newspaper notices <br />7. Community video on cable, city hall, schools, etc... <br />8. Engagement of 3'd party leaders as spokespersons <br />9. Multi -wave outbound direct marketing to all residents <br />10. Aggressive , educational PR campaign to local, regional, state and national media <br />11. Visual and verbal identity campaign focused on citizen - network education <br />12. Engagement of leadership groups in public meeting places and crossroads <br />13. Community education forums and debates addressing for and against <br />