02/13/2008 P&Z Packet - Laserfiche WebLink

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• distracted not only by a changing message, but also by knowing that the sign has a changing message. Drivers may watch a sign waiting for the next change to occur. Drivers are also distracted by messages that do not tell the full story in one look. People have a natural desire to see the end of the story and will continue to look at the sign in order to wait for the end. Additionally. drivers are more distracted by special effects used to change the message, such as fade -ins and fade -outs. Finally, drivers are generally more distracted by messages that are too small to be clearly seen or that contain more than a simple message. Time and temperature signs appear to be an exception to these concerns because the messages are short, easily absorbed, and become inaccurate without frequent changes. In conclusion, the city finds that any sign containing. in whole or in part, a dynamic display, except signs solely displaying the time and/or temperature or similar, should not be allowed in any District except as otherwise as set forth in this Ordinance. SECTION HIV. ZONING DISTRICT REGULATIONS: A. RURAL ZONING DISTRICTS R Rural District R -X Rural Executive District R -BR Rural Business Reserve District tt 11 In the R Rural District, R -X Rural Executive Residential District. and R -BR Rural Business Reserve District. all signs must comply with the requirements in the tables and in Section VI. Purpose. These districts arc designed and intended to aid in guiding development toward fulfillment of thc Comprehensive Plan and to serve the following functions. 1. To preserve productive land for agricultural use. 2. To maintain "open space" within and n ar to urban areas. 3. To help guide development of urban and rural areas along an orderly design to preserve continuity and efficiency of service. 1. To provide a method by which the urban farm can be guided so as to control urban sprawl and still conserve land in an economic status until such time as the need is present for an amendment to thc Comprehensive Plan. DRAFT REVISIONS TO Ordinance 05 -05, Sign Ordinance page 9 of 29