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• AGENDA ITEM 6A <br />STAFF ORIGINATOR: Mary Alice Divine <br />CITY COUNCIL <br />DATE: <br />TOPIC: <br />April 25, 2011 <br />Consideration of Resolution No. 11 -46 Accepting a <br />Donation from Minnesota Metro North Tourism for <br />Lino Lakes Blue Heron Days Festival <br />VOTE REQUIRED: 3/5 <br />BACKGROUND: <br />Twin Cities Gateway, the marketing brand for the Minnesota Metro North <br />Tourism Bureau, has awarded each member city a grant to be used for <br />promotion of its annual festival activities. This year's grant is in the amount of <br />$3,448.00. The grants are based, in part, on each city's lodging receipts for the <br />previous year. <br />• The City of Lino Lakes contributed approximately $42,000 in 2010 to the <br />partnership, leveraging the hotel lodging tax receipts into a much broader <br />program with a budget of nearly $600,000 that is used to market and promote <br />the northeast metro area. Some of the accomplishments of Twin Cities Gateway <br />in 2010 include logo and brand development, website development, and a <br />lodging partnership with the National Sports Center. <br />Advertising has been key to increasing awareness of local amenities in <br />publications such as Explore Minnesota, Midwest Living, AAA Home & Away, <br />and Mpls. -St. Paul Official Visitors Guide. <br />RECOMMENDATION <br />Staff is recommending approval of Resolution No. 11 -46 <br />ATTACHMENTS <br />1. Resolution No. 11 -46 <br />2. Twin Cities Gateway logo <br />• <br />