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optimization <br />• Content Promotion: using various <br />media outlets such as social media, local <br />sites, schema if applicable <br />Social Media Management <br />Social media will serve as a primary promotion <br />outlet. It is also one of the most inexpensive <br />resources for overall engagement. <br />Claim social media profiles <br />Social media strategy & plan <br />• Brand profiles using current website <br />and marketing collateral <br />• Creation of social media apps and <br />contests <br />• Posting and promotion of content <br />• Management and monitoring of <br />engagement <br />9% <br />$12,000 <br />(:\ <br />ArcStone <br />Design and <br />Marketing <br />Video Production <br />Video production will allow for the life of a <br />firefighter to be experienced by the masses. <br />Video content will not only be promoted but will <br />be available for future use. <br />Planning and storyboard creation <br />On-site video shoots and interviews <br />• Editing and optimization of videos <br />• Video promotion — YouTube, social <br />media, video ad campaigns <br />Website Design and Maintenance <br />Website updates and maintenance will be made <br />based on user data, behavioral analysis and new <br />marketing initiatives. <br />20% <br />$26,000 <br />Add blog and sharing capabilities <br />Design and placement of banner ads <br />Design and development of additional <br />pages <br />• Advertising partner program <br />• Redesign of existing pages (ex: video) <br />Department Mapping Database <br />*Priority <br />• Website maintenance as needed to <br />optimize performance <br />Advertising <br />Online and offline media promotions will be vital <br />20% <br />$26,000 <br />Marketing <br />I � <br />I <br />Design and <br />Development <br />19% $24,000Design & <br />Marketing <br />ArcStone Consulting Agreement and Customer Service Order 5 of 6 <br />