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for gaining overall visibility across the state of <br />Minnesota. ArcStone will assist with strategy, <br />design and implementation of campaigns. <br />Online campaigns — Pay -Per -Click <br />• Campaign setup <br />• Design of campaign specific landing <br />pages <br />• Design of display and retargeting ads <br />• Campaign management & monitoring <br />• Additional marketing collateral design <br />as needed: event booths, trucks, posters, <br />city hall displays, billboards, business <br />cards, truck magents <br />• Incorporate QR codes on printed <br />material <br />• Design of additional paraphernalia <br />such as t -shirts, pens, etc. <br />* Does not include the cost of media and <br />ad space <br />Internet Marketing and Development Total (12 <br />month contract at $10,000/month) <br />* Adjustments to the plan may be made based on <br />behavioral data, priorities, and workload. Total <br />of $128,000 is final. <br />TOTAL: $128,000 <br />100% <br />ArcStone <br />$128,000 Entire <br />ArcStone Team <br />ArcStone Consulting Agreement and Customer Service Order 6 of 6 <br />