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CITY OF LAKE ELMO <br />Communications Strategy <br />Communications Department’s Roles and Responsibilities <br />The Communications Department’s primary function is to assist City Hall, its departments, <br />the Mayor, and the City Council by providing consistent, relevant, and essential information <br />through various industry-standard communication platforms. Topics covered include City <br />Council meetings, ordinance updates, public hearings, events, and programs. The <br />information will be shared via the City’s website, the Fresh weekly newsletter, the Source <br />biannual newsletter, and City and department social media accounts. <br />The primary function of the Communications Department is to promote the positive <br />developments in Lake Elmo, enhancing local interest and community pride while also <br />showcasing our City to attract potential new business owners and residents. <br />Key Communications Objectives <br />Communicate effectively and transparently <br />Increase opportunities to engage with the community and foster community <br />involvement <br />Promote city services <br />Educate and inform residents <br />Build trust and appreciation using the city website, social media, print and electronic <br />publications, and public relations. <br />Support Public Safety and Public Works strategic initiatives <br />Encourage youth engagement activities <br />The Communications Department is the leading news source for the City Council, City <br />Departments, policy updates, staffing changes, finance, and other imperative <br />information. <br />3