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CITY OF LAKE ELMO <br />Communications Strategy <br />Target Audience <br />Lake Elmo homeowners & residents <br />Lake Elmo business owners <br />City Council members <br />Commission members <br />City staff <br />Local nonprofits and community groups <br />Neighborhood leaders <br />County, regional, and state agencies <br />Visitors <br />Local media outlets <br />Neighboring communities <br />Communication Tools <br />City website at lakeelmo.com (official/primary source of information) <br />The Source biannual newsletter (print and digital) <br />Social Media (Facebook, Instagram, LinkedIn) <br />Video (in-house) <br />Email <br />Brochures, flyers, and posters <br />Direct mail <br />Public meetings/open houses <br />Public Hearing notices via The Gazette <br />Communications Priority Order <br />City news, information, meetings, and public notices <br />City events of a community-wide nature <br />City-affiliated organizations' news and events <br />Public Relations <br />Our Key Objectives: <br />Highlight and promote Lake Elmo’s achievements and opportunities <br />Enhance current local and state news with the Lake Elmo perspective/angle <br />Explore new opportunities for outreach, including press & news releases, info sheets, <br />SCC <br />4