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CITY OF LAKE ELMO <br />Communications Strategy <br />Facebook is our primary social media platform for promptly sharing city events and <br />achievements, while also educating residents. The city also utilizes LinkedIn for professional <br />updates, job postings, and thought leadership, as well as Instagram to deliver dynamic <br />content that helps grow the city’s following and highlights trending topics. <br />The City of Lake Elmo will maintain authority over and provide a clear expectation of what is <br />"spoken" on behalf of the City on social media platforms. The City will decide, at its <br />discretion, how its social media and online presence will be designed, implemented, and <br />managed as part of its overall communications strategy. Social media resources may be <br />adjusted or removed by the City at any time and without notice, ensuring the integrity of <br />communication and information technology functions. <br />The City of Lake Elmo's social media sites are subject to Minnesota public records laws. <br />Any content in a social media format related to City business constitutes a public record and <br />will be retained by the City's adopted record retention schedule. Social media postings are <br />classified as transitory, incidental, and non-vital correspondence and will be kept until read. <br />The City of Lake Elmo strives to provide accurate information on its social media pages. <br />However, several factors beyond the City's control- such as unauthorized modifications of <br />electronic data, transmission errors, browser incompatibility, cached information on local <br />computers or storage devices, and other aspects of electronic communication- can affect <br />the quality of the information displayed on social media sites. Therefore, the City does not <br />guarantee the accuracy of the information on its social media pages and is not liable for any <br />reliance on it. <br />The City reserves the right to maintain one-way communications on social media platforms. <br />Lake Elmo does not share information collected through its social media sites for <br />promotional purposes. <br />7