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COLLE %IVICVOYtNc. <br />_ U7 <br />ADVERTISING/ DIRECr MARKETING/ PUBLIC RELATIONS/ MARKET RESEARCH <br />U'Ll <br />MEMORANDUM i \ Iti� <br />DATE: April 7, 1991 <br />TO: Mary Kueffner ( / CC: Debby Becker <br />V� <br />FROM: Chris Naylor <br />RE: Summary of Public Relations Services for March 1991 <br />The following summary of services highlights the work that was completed on behalf <br />of the City of Lake Elmo during March 1991. <br />PUBLIC RELATIONS FEE <br />Copywriting <br />Time spent by Chris, Ann and Holly researching <br />organizing, interviewing, writing and editing <br />the press kit and newsletter copy. Time also <br />. spent writing the D-Day Task Force Kits. <br />Media Relations <br />Time spent contacting reporters and editors <br />to generate interest in covering the Lake Elmo <br />story. Also time spent making calls to get <br />a reporter turnout to the Washington County <br />Commission presentation. Includes time sending <br />materials, writing memos, outlining key story <br />ideas and arranging interviews. <br />TV/Video Production <br />Time spent by Chris and Holly completing the <br />production of the education video. Including <br />arranging a photographer, choosing a narrator <br />and music, conducting interviews, creating <br />graphics and copy points, and editing the film. <br />Account Supervision/Overall Administration <br />Time spent on contact reports, correspondence, <br />timelines, internal account meetings, billings and <br />daily supervision of the account and the lobbyist. <br />Time also spent on revising and finalizing the <br />contract. <br />7900 INTERNATIONAL DRIVE MINNEAPOLIS, MN 55425 <br />612-851-2500 FAX 612-854.8639 <br />$ 3,287.50 <br />$ 1,140.00 <br />$ 4,275.00 <br />$ 1,415.00 <br />