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<br />. <br /> <br />. <br /> <br />. <br /> <br />AnACHMENT A <br /> <br />Imtlq(/ EnhtlM(/m(/nt Mtlt(/ritll, <br /> <br />Objective <br /> <br />. It is the belief of the \:farketing Task Force that tlw City of :Muunds View lack;:; an image to many <br />of the residents and tlt(' people who pass through the community. The image enhances will <br />establish f\.Iollnds View as a unique community wilh many attributes, including its largc array of <br />lTees, it;:; quality school system, its new golf course witll bridges, wetlands and wildlife and its <br />foundation as an excelknt place to live and work. <br /> <br />Strategies <br /> <br />. D('velop quality, ath'active, professional image enhancement materials to capture the attention of <br />target audiences thcreby leaving them \\-ith a way to identify with the comm"Lmity ofMollllds <br />Vit-'w. <br /> <br />image Statement <br /> <br />Concept <br /> <br />. <br /> <br />The old image statement, "Cntewaytodw ]\orlh._" identified the City as a Inen, pass through point <br />h 1 'I'}' "Q' " . 1 I B "d 1 <br />to sonlew en' I' se. re current lnragc statemcnt, wle 'Junp y t Ie est, oes not convey t 1(' <br />messages in the ~lission and Vision Statements. The following statement best exernplifies the <br />conununity spirit and progressiveness of .\tlounds View and dearly relates back to the mission <br />and vision statements for the City. This statclllcnl was chosen from a larger listthatwa;:; <br />developed by tlre markl'ting tnsk force. <br /> <br />. Pride, Partnership and Progress- <br /> <br />CitlJ of Mounds Vieul <br />Mission Statement <br /> <br />~stal)lishes that residents me proud of the onmmnity, its <br />partnerships with business :md its neighbors, and its <br />"_levelopmellt. <br /> <br />Mounds View, throulJh the <br /> <br />promotion of cooperatit/e <br />relations with all its <br />stakeholders, will det/elop a <br />dlJnamic climate that recolJnizes <br />the et/er chanlJinlJ needs of the <br />communitlJ. <br /> <br />Execution <br /> <br />. Incorporate image statement on letterhead, signage, <br />publicaticHls. and wherever the current logo is used. <br />Evalt late the fea;:;.ibility of designing a new logo that <br />reHe, ~Is the nH'ssage of thc new irllage staternent. <br /> <br />WorkinlJ tOlJether, we will take <br />steps to meet those needs and <br />facilitate positit/e chanlJes that <br />allow us to shape the future of <br />our CitlJ. <br /> <br />Estimated Costs: <br /> <br />. ~Iinor setup charge to add irnage i'tatement to logo. Phase in with regular <br />reprints of materials. <br /> <br />q <br />