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<br />. <br /> <br />. <br /> <br />. <br /> <br />AnACHMENT A <br /> <br />BUll Mound" Yi~w Fi,. A ~mpt:liqn <br /> <br />Objective: <br /> <br />. To pxpand puhlic aW1m:~ness of l\Jounds View businesses and services with the intent to <br />encourage increased purchasing within tll(' conlItlunity. <br /> <br />Strategy: <br /> <br />. Target ill'ea residents and area employees through materials and prOlflotions designed to <br />spotlight Mounds View businesses ,md services. <br /> <br />Execution: <br /> <br />. Develop a reference dircctory (If :Mounds View businesses which describes the service;:; <br />avnilable and the key contacts. <br /> <br />. \Vork with Mounds View businesses to develop collaborative promotions snch as <br />frelplent pUH'haser programs ,md value pricing progranrs available principally to <br />"Mounds View residents and eInployees. <br /> <br />. <br /> <br />Develop ;:;implific'd. attractive map of the area highlighting the locations of key scrvices <br />available neeu'by. Disu'ibute maps to new residents and businesses. <br /> <br />. Recstablish a new business and new resident welcoming program operated by <br />wJl unt eel's. Tn welcoming kits include materials emd promotions developed to introduce <br />new residents and business employees to tllC ill'ea. <br /> <br />. Develop posters nnd associated materials to post and dislTibute ill public places and area <br />bu",irwsses featuring the concept of buying in Mounds View first. <br /> <br />. T lighlight "tounds View businesses in the .Mounds View Matters newsletter and the <br />Bu;:;ine;:;s Beat newsletter. <br /> <br />Estimat.ed Costs: <br /> <br />. Publication of Bu;:;iness Directorv is estimated at $2,000. All other costs would be <br />supported by pa 1'1 icipating businesses. <br /> <br />8 <br />