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<br />. <br /> <br />. <br /> <br />. <br /> <br />AnACHMENT A <br /> <br />Cit., of Moundl View <br />Marketinq Plan <br /> <br />Introduction <br /> <br />. Sorne of the mo"t consi;;tent feedback that was received from <br />residents during the Focus ::2000 visioning proce;;" in 19Q;3 was the <br />urgency to enhance the image of the City of Mounds View. As a <br />re;;ul1 in September of 1 ()Q-t, a Marketing TaskForce was created by <br />the Economic Development Authority(EDA) to focu;; on developing <br />a comprehensive Tlltuketing program for the City. The Marketing <br />Tnsk Forc(> was charged ,,~th developing procedures for marketing <br />the benefits of the City to businesses and generating image <br />enhancement tools for the general public. <br /> <br />"Tire implementation <br /> <br />of a creatifle <br />successful marketinfJ <br />profJram will carrlJ <br />tire CitlJ into tire next <br />centurlJ witlr a <br />reputation as a <br />cooperatifle, <br />profJreSSifle <br />communitlJ" <br /> <br />T/1sk Porce Members: <br /> <br />--Focus 2000 <br /> <br />Illitiating Ihe participation of different intere;;ts and talents was key in the selection of a creative task force <br />made up of five business n'pre':;f~ntatives and three rt>sidents, (>adl with varying degrees of marketing and <br />conlnlllni(:arions expel1:ise. <br /> <br />. :Md Brandl <br />resident and owner of a printing company called PrintMa"ter <br />. Susan Fisher <br />resident and markeling representative with General ~'1ills <br />. Sheri Grone <br />Pnster Entcrpri;;es - Marketing Director for Mounds View Square <br />. Charlie ITall <br />O\vner of Mermaid Supper Club - years of marketing experience in the entertainment <br />busine;;,:; and as a business owner. <br />. Dmd Iall <br />Mermaid Supper Club - degwe in cotnmunicatiom; applying expertise marketing <br />restaurant, bowling center and night dub. <br />. Debbie Hamen tick <br />Sysco Minnesota. Vice President of T Tuman Resource;=; and MIS <br />. Beverly Kontola <br />Liberty Check, i\larketing Operation;=; Director <br />. Debra Ornan <br />residellt with vast expertise in the de;=;ign and production of company brochures. <br /> <br />The task force held ;=;even meetings since October of 1 Q94. The following report includes the collaborative <br />recommendations from the Marketing Task Force for information to be induded into the City of Mounds <br />View's cornprehen;=;ive \-larkering Prograrn. 1'he;;e reconullendations are only the stm1:ing point of the full <br />program and, if approved by th(~ Econornic Developnlent Authority, impleruentation should begin in the <br />spcond quarter of 1 Q95. <br />