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<br />. <br /> <br /> . <br /> . <br />. . <br />. <br />. <br /> . <br /> . <br /> . <br /> . <br /> . <br /> . <br /> . <br /> . <br /> . <br /> . <br /> . <br /> <br />. <br /> <br />AnAeHMENT A <br /> <br />Opportllnitiel-Challenqel <br /> <br />The Marketing Task Force l.valuatt>.d Mounds View's opportunities and challenges by asking several <br />question;:;? <br /> <br />1. Does Mounds View have an identity? <br />2. Can others identify with Mounds View? <br />.3. \Vlwt do people like ItbOllt Mounds View? <br />4. Wlwt would people like challged about Mounds View? <br /> <br />Task force members asked tlwse questions 10 a variety of indi,~duals including: <br /> <br />. Mounds View residents, non-residl>nts, employees working in :Mounds View t.hat don't live in <br />Mounds View and friends/relatives/business associates not asso('iated v.rith \-founds View. <br /> <br />Through these inten~ews, the task force was ahle to identify Mounds View's opportunities and our <br />challenges as it pertains to peoples image of the City. <br /> <br />Opportunities <br /> <br />Access to freeway;; <br />ACIX~SS to semi-skilled workforce <br />Average housellOld incomes <br />Cood enterl"ainment facilities <br />Cre:tl police protection <br />Location to good shopping fltcililies iUld work <br />l'eighborhood parks and recreation programs <br />.i\"ice, large, \voodcd residential lots <br />Politically mvare n~sid...nts <br />Pro-hu,..;inc,..;s attitude <br /><.>uality school,..; <br /><)uid and friendly people <br />Relatively dose to downtown yet not too dose to the Cities <br />~afe and affordable housing opportunities <br />Small town commlU1ity feeling, prideful conullunity, clean ncighborllOods <br />~tTe('ts well maintained <br /> <br />Challen ges <br /> <br />. <br /> <br />Lack of an identity <br />City of" Mounds View gets rnixed up v.rith City of :Mound <br />\Jounds View's a,..;sociation is tlw town next to .Fridley/~ew Brighton/Blaine or l\foullds <br />View High School <br />No uniqlH' establishment that people nUl identify wit.h <br />DetC'riorating apart.rnent. quality <br />High taxes <br />T ,ad- of lanrlscaping alOllg TTighway 10 <br />Residents haw' difficulty "rith SorIle City ordinances <br />Simply a place to drive through to get somewhere else <br />There is nu dear definition of the boundaries of Mounds View <br /> <br />. <br />. <br />. <br />. <br />. <br />. <br /> <br />:2 <br />