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<br />19.01
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<br />(7) "Portable Sign" means a back to back, mobile advertising'
<br />device which may be mounted on wheels and used for commercial as
<br />~ as civic promotions~
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<br />~IG.(8) "projecting Sign" mc~ns a Rign other than a wall'sigri
<br />sU~rend~from or supported by a buildi:lg or structure and projecting
<br />out therefrom.
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<br />~B:1- ill "Roof Sign" means a sign erected upon or above the roof
<br />or parapet wall of a building or structure.
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<br />~i.(lO) "Sign" means a display board, billboard, screen, structure,
<br />projection or part thereof, used to announce, declare, demonstra~e, ,
<br />display or otherwise advertise and attract the attention of the p~blic.
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<br />~~t (11) "Sign, Advertising" means a sign,thp.primary function of
<br />which is to direct attention to a product, service or activity that
<br />is sold or offered either elsewhere or upon tha premises where such
<br />~ign is ~ocated, or to which it is affixed. '. ,
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<br />'~~5. (l2)"Sign Area" means that area of a sign within the marginal,'
<br />-lines of the sur-face , y:hich bears the announcement, name, advertise-
<br />mentor other mess~ge; or in the case of letter, figures or symbols
<br />attached directly to .:l.iy part of a building, the area which is
<br />included in the smallest rectangle which can be made to circumscribe
<br />each letLer, figure or symbol display.~d thereon. .
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<br />~~.(13) "Siq~, Direction" means a sign for the purpose of!makirtg
<br />specific-commercial, industrial, or public and semipublic locations
<br />known and to assist in finding these locations on the property which
<br />,the sign is loca tp.d..
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<br />~gt(14) "Sign, Flashing" means any illuminated sign on which the
<br />artificial light is not maintained stationary and/or constant in
<br />Intensity ~nJ color at all times when such siqn in in use. '
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<br />"., ,:'';4hUS-l "Signj Identification" means a sign,: the' primary'furtcti,on>"i":)~>"-
<br />of' which is' to identify a residential, commerci.al, industrial', or ,.,', ' ".
<br />"public or semipublic use located upon the premises where su~h,sign'is=~0
<br />,', located, or to which such sign is affixed. Signs identifying corrimer--
<br />cial uses may call attention to the product, service or activity that
<br />is'sold or offered upon the premises. Signs identifying industrial
<br />uses may call attention to the product, goods or material which is
<br />produced, process~d, assembled or stored upon the premises.
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<br />" ,++. \16) "Sign, llluminated" means anyilluminated'_sign>on,'~hich,:,;"'"<:;;-;,::",,),,'~i.":'::i
<br />the artificial light is maintained stationary and/or constant, in '
<br />intensity and color at all times when such sign is in use.
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<br />(17) "Temporary 6~eHA~ Sign" means a signwhieh-re~~~-tlF~n-~he,
<br />~~eHAe7-wA*eh-i~-ef-ei~her-llAll-fraffi~-er-ll~~-eon~~r~e~ien-ee~~~rtle~e6
<br />6~-Me~ai-e~-ether-fleReemeH5~~eie-ffia~e~~6i~7-8"6-~C-6e~~~Aea-e~-te-~~ ..
<br />EeaailY-ffi6vaB~e7--Ne-sHeh-si~A-sRa~~-eHeeea-~~-~qtlare-iee~-in-area'
<br />6!'\-eaep.-s!:8e... which is not E...~.!"_~_T?_ent:_~'y~~~.hed.to the"ground,_'_a"
<br />lngn struct:ure or bU~ld~~
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