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. . . Ordinance 679 April 18, 2001 Subd. 11. SIGN, ,'\DVERTISING: !'.. sign, the primary function of vv'hich is to direct attention to a product, service or acti'vity that is sold or offered either clsev/here or upon the premises \vhere such sign is located or to v.hich it is affixed. Subd. 12. SIGN l\.REA: That area of a sign '.vithin the marginal lines of the surface, '.vhich bears the announcement, name, advertisement or other message or, in the case of letters, figures or symbols attached directly to any part of a building, the area '.vhich is included in the smallest rectangle ';Alich can be made to circumscribe each letter, figure or symbol displayed thereon. Subd. 13. SIGN, DIRECTIONAL: ,\. sign for the purpose of making specific commercial, industrial or public and semi public locations lmoVlIl and to assist in finding these locations on the property which the sign is located. Subd. 11. SIGN, FL\.SHlI'JG: Any illuminated sign on '.vhich the artificial light is not maintained stationary and! or constant in intensity and color at all times when such sign is in use. Subd. 15. SIGN, IDENTIFIC!'..TION: ,\. sign, the primary function of vv'hich is to identify a residential, commercial, industrial or public or semi public use located upon the premises ,<,;here such sign is located or to '.vhich such sign is affixed. Signs identi:f)>ing commercial uses may call attention to the product, sCf\1.ce or activity that is sold or offered upon the premises. Signs identifying industrial uses may call attention to the product, goods or material v;hich is produced, processed, assembled or stored upon the premises. Subd. 16. SIGN, ILLU1fINATED: !'.ny illuminated sign on '.Yhich the artificial light is maintained stationary and/or constant in intensity and color at all times '.vhen such sign is in use. Subd. 17. TEMPORARY SIGN: !'.. sign so designed as to be mO'.<able from one (1) location to another and which is not permanently attached to the ground, a sign structure or a building. Subd. 18. VIALL SIGN: f.. sign attached to or erected against the '.vall of a building or structure ,<,lith the exposed face of the sign in a plane approximately parallel to the face of said v.'all. (1988 Code S39.01) 1008.03 m: BUILDING PERMIT REQUIRED; EXCEPTIONS: Subd. 1. Permit Required: It is unlawful to install, construct, erect, alter, revise, reconstruct or relocate any outdoor sign or structure, as defined in Section 1008.G-l 02 of this Chapter, in the Municipality without first obtaining a permit therefor as required by this Chapter, except as provided in subdivision 2 of this Section. (1988 Code 939.02) Subd. 2. Exceptions: Permits need not be obtained for any sign less than or equal to eight (8) square feet in area (excluding temporary signs). or for the specific signs addressed below. provided all other requirements of this Section are satisfied: but the other pro'.1.sions of this Chapter shall be observed, for the following types of signs: Page 9