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i_�., -- . _ .�.y. � _ . -='' - '--- -- . _ . _-_-_ . � '�__, _ ...� .�. <br />ATTACHMENT A <br />8rsr� el�l o�sndf Vi�w Fir�t Ca►snp�ai� <br />Objective: <br />To ��Ypand public aw.�reness of Mounds View businesses ancl services �vith the intent to <br />encourage increased pur�hasing �vithin the community. <br />Strate;y: <br />Tar�et area residents and area employees through materials and promotions designed to <br />spotlight Mounds View businesses and services. <br />Execution: <br />o Develop a reference directory of Mounds View businesses which describes the services <br />available and the key contacts. <br />♦ Work with vIounds View businesses to develop collaborative promotions such as <br />iiequent purchaser programs and value pricing programs available principally to <br />l�Iounds Vie�v residents and employees. <br />♦ Develop simplified, attracrive map oE the area highlighting the locations of lcey services <br />available nearby. Distr-ibute maps to new residents and businesses. <br />♦ Reesta.blish a new business and new resident welcoming program operated by <br />volunteers. In welcorrung lcits include materials and promotions developed to introduce <br />new residents and business employees to the area. <br />e Develop posters and associated materials to post and distr-ibute in public places and ai-ea <br />businesses featuring the concept of buying in Vlounds View first. <br />♦ Highlight �Iounds Vie�v businesses in the Nlounds View NIatters newsletter and the <br />Business Beat newsletter. <br />Estimated Costs: <br />Publication oF Business Direc,�tory is estimated at �2,000. All other costs �vould be <br />supported by participatinb businesses. <br />� <br />0 <br />