Laserfiche WebLink
� �w <br />.. _; � . ._ <br />� _ � _° _ _ - - � . .�_ . � � ____ - ---- --------` ' - - - - � <br />� AT9'��HME1dT A <br />/r�aq+e �ngan�can�ant A�l atardar/r <br />Objective <br />It is rhe belief o£ the l�Iarlceting Taslc Foree rhat the City of l�Iounds View laelcs an image to many <br />of the residents and the people �vho pass through the community. The image enhances �vill <br />establish Nlounds View as a uruque community �vith many attributes, inclucling its large array of <br />�ees, its c�uality school system, its new bolf course �vith bridges, wetlands and �vildlife and its <br />foundauon as an escellent place to live and work. <br />Strateb es <br />Develop quality, attractive, professional image enhancement materials to capture the attention of <br />target audiences thereby leaving them with a way to identify with the community of i�Iounds <br />View. <br />Imaae Statement <br />Concept <br />The old image statement, "Gateway to the North," idenufied the City as a mere pass ttu•ough point <br />to somewhere else. The c,�urent image statement, "Quite Simply the Best", does not convey the <br />messages in the Nlission and Vision Statements. The following statement best exemplifies the <br />community spirit and progressiveness of l�Iounds View and clearly relates bacic to the mission <br />and vision statements for the City. This statement �vas chosen from a larger list that �vas <br />developed by the marketing task force. <br />Execution <br />Pride. Parmership and Proaress- <br />Establishes that residents are proud of the ommuruty, its <br />parmers�ups �vith business and its nei�hbors, and its <br />development. <br />Incorporate image statement on letterhead, signa�e, <br />publications, aricl �vherever the current logo is used. <br />Evaluate the feasibiliry oF desi�ming a new logo that <br />reflects the messa�e of the ne�v image statement. <br />Lstirriaced CoSts: <br />Citg o f iNounds Uiecv <br />i4tission Statement <br />�aunds Uiew, rhrough the <br />promotian of cooperatide <br />relatrons With aff its <br />stakehofders, Wilf develop a <br />dynamic cfimate that recognizes <br />the ever chanqing needs o f the <br />communrty. <br />Workinq together, We wiff talce <br />steps to meet those needs and <br />facifitate positive chanqes that <br />affoW us to shape the future of <br />our City. <br />�-Iinor :;etup cliar•ge to acicl image statement to logo. Phase in ivith re�ul�ir <br />repeints oi matet•ials. <br />� <br />