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L _ 2; o: . Y _ <br />Principal Shopping Area: <br />Respondents were asked: <br />bihat is t e location of your princi- <br />pal retail shopping area? <br />A majority of residents cited Northtown Malln <br />I NONE........e....•' ........................ <br />2% <br />MOUNDS VIEW SQUARE. •23 <br />NORTHTOWN..o ..............e...............51% <br />IfOTHER.•°' ................................ae% <br />ROSEDALE . 15'/. <br />NEW BRIGHTON ..............ao.e°o.oe...,.e.a4% <br />NEW MARKETo...e......o...°oo°eoaaoea>aeo>e.4% <br />Mounds View Square attracted roughly ane-quarter of the citya <br />Several of the mall had established market segments within Mounds <br />View: <br />Mounds View Square was the choice of under <br />30,000 yearly income households, and precinct <br />2 residents <br />Northtown Mall was the favorite of under 20,000 <br />yearly income households <br />i ' <br />Rosedale attracted over 50,000 yearly income <br />households <br />Mounds View, through Mounds View Square, was retaining the <br />loyalty of a definite segment of the city population: moderate <br />O <br />i <br />to lower income and precinct two residents. <br />General Shopping Behaviors <br />Interviewees were asked to estimate the proportion of their <br />shopping undertaken within the city: <br />Overall, about hor+ wuch of your <br />retail purchases do you wake in Mounds <br />Vier+ — virtually all, iwosts some, or <br />lit l ito none'? <br />Less than one-quarter of the residents reported making most or <br />all of their retail purchases in Mounds View: <br />60