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I VIRTUALLY.ALLo ............................. <br />b/. <br />M05T...o. <br />17% <br />I SOME......oa..e............ <br />o .............. <br />46% <br />LITTLE 70 NONE ................o • <br />1 <br />DON'T KNOW/REFUSED ......................... . <br />Mounds View loyalists included: <br />Less than two year residents <br />Renters <br />Under 20,000 yearly household incomes <br />Again, the same pattern seen in the segment frequenting Mounds <br />I iew S uare is seen in those shopping primarily in the city. V q <br />Shoppers who made only some or little of their purchases in <br />Maunds Vaew were queried: <br />Could you ell we one or tr+o reasons <br />rrhy you don' shop or in Mounds Viee+? <br />Lack of ine chandise variety and absence of larger stores were the <br />main rtationale for going elsewhere: <br />I <br />NO REASDN...........a ..................... <br />26Y. <br />NO STORES.o..a ............................ <br />28% <br />NO SELECTION ............................. <br />35Y. <br />PREFER OTHER AREAS ...............o.........8% <br />COST..e..o ................ <br />o................ <br />2% <br />5HOP WHERE WORK............e .............•• <br />1% <br />i <br />Apparently, the stores that currently serve Mounds View are able <br />to attract only two types of buyers, residents who value <br />I <br />convenience and closeness to home, and lower income residents. A <br />key direction for the future should be the attraction of more.and <br />diverse, stores carrying an array of inerchandise at various price <br />levels. <br />SummarY and Conclusions: <br />On the course of future economic development, most residents <br />would favor two directions: the attraction of johs-producing <br />industries and the construction of more "up-scale" homes. These <br />bl