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N - <br />Y __ - ---_. .._J. .__ ° s __ _ ..:x: .._: .---::.... —>:;_. i - __ -- - - <br />1 <br />1 <br />E <br />RECEIVE/READ.o......e .................. <br />e..74% <br />RECEIVE/DON'T READ .........................9% <br />DON'T RECEIVE .............................15% <br />DON'T KNOW/REFUSED..........e .............. <br />2% <br />The overall reach af the newspaper was eighty-three percent -- a <br />very solid figure for a suburban newspaper. <br />New Brighton Hulletin" readers were especially numerous <br />among: <br />t Over twenty year residents <br />Planning to stay at least six years <br />40,0 0-50,000 yearly income households <br />Precinct 1 residents <br />The paper was not likely to be received by: <br />Less than two year residents <br />Planning to stay less than two years <br />Renters <br />18-24 year olds <br />Owner/Manager households <br />Llnder 34,000 yearly income households <br />Precinct 3 residents <br />Although generally effective as a communications device, the <br />newspaper is not reaching new-comers or renters. A discussion <br />with the newspaper company may be in order to discuss remedies <br />for this current situation. <br />The Focus"° <br />A similar question was asked about the other prominent local <br />newsp aper- : <br />Does your household currently receave <br />r ' <br />The Focus'; Do you generally read <br />that n wsp per2 <br />A sizable sixty-one percent of the sample reported receiving and <br />reading "The Focus": <br />RECEIVE/READ ..............................61% <br />RECEIVE/DON'T READ.....e........ ....... <br />olb% <br />DON'T RECEIVE .............................18% <br />DOIV'T KNOW/REFUSED......o .................. <br />5%