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l <br />1 <br />i <br />r <br />I <br />l <br />i <br />Groups in which a majority were not receiving the "Mounds View <br />City Newsletter": <br />Planning to stay less than two years <br />19-24 year olds <br />The Mounds View newsletter has the widest distribution of any <br />city publication encountered by the researchers. <br />Readership was estimated at eighty percent, again establish- <br />ing a record among its peers. Respondents who recalled receiving <br />the newsletter were asked: <br />Do you or any e bers of your house- <br />hold regularly read it? <br />The fall-off between receipt and readership was a very low seven <br />percent of the base: <br />YES....................................... <br />80% <br />NO......................................... <br />6% <br />DON'T KNOW/ftEFUSED .........................0% <br />Non-readers were more frequently 18-24 year olds. Again, this is <br />a very impressive result for the publication! <br />Retention of the publication for future use was examined <br />thraugh the query: <br />po you tend to kecp it around for <br />later reference or toss it after you <br />have read through it? <br />Sixty-nine percent af the households receiving the newsletter <br />kept it araund for future reference: <br />KEEP IT AROUND .......................... <br />e.43Y. <br />70SSIT---• ............................... <br />25% <br />BOTH/DEPENDS ON ISSUE .....................12% <br />DON'T KNOW/REFUSED....o ..............°.... <br />1% <br />Hence, the newsletter is acting as a heavily and repeatedly <br />relied upon source of information for many citizens. <br />anallye readers were asl<edo <br />91