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Yes <br /> •,,+ Item #: 6B <br /> MouNDs VIEw Meeting Date: January 15, 2010 <br /> Type of Business: EDC <br /> Administrator Review: <br /> City of Mounds View Staff Report <br /> To: Economic Development Commission <br /> From: Heidi Steinmetz, Economic Development Specialist <br /> Item Title/Subject: Discuss Mounds View Tagline <br /> Background <br /> In August 2008, the City began the Mounds View Branding Project. Choosing a new <br /> tagline for the City of Mounds View is part of that project. The EDA/City Council has <br /> discussed the idea of a new tagline for the City of Mounds View on several occasions. <br /> Below is a summary of those discussions: <br /> Date Meeting Topic of Discussion <br /> 5/11/09 EDA • EDA reviewed City staff team & Risdall Marketing Group's list of <br /> taglines ideas <br /> • EDA chose their top six tagline ideas from the list <br /> • 5/26/09 EDA • EDA decided to have a future discussion about soliciting tagline ideas <br /> from the public through a potential contest <br /> • EDA reviewed educational materials about taglines <br /> 6/1/09 Work Session Council provided feedback about soliciting taglines from the public by using <br /> various promotional tools <br /> 6/8/09 EDA EDA approved promotional tools and corresponding timelines for soliciting <br /> tagline ideas from the public <br /> 10/12/09 EDA EDA reviewed 82 tagline ideas submitted by the public and chose"See for <br /> Yourself" as the new tagline for the City <br /> 10/26/09 City Council • Council tabled Resolution 7517 Approving "See for <br /> Yourself' as the new tagline for the City <br /> • Council decided to poll the public on the City Website asking the public if <br /> they like the tagline "See for Yourself' <br /> • Council decided to discuss the tagline issue at a future Work Session <br /> 12/7/09 Council Work Council discussed the possibility of forming a task force to continue tagline <br /> Session discussions and asked City staff to provide a possible list of members at a <br /> future Council meeting <br /> 1/4/2010 Council Work Council decided not to form a task force and to go without a new City tagline <br /> Session indefinitely until a front-runner emerges naturally. The Council directed staff <br /> to ask the EDC if they are willing to tackle the tagline issue. <br /> Discussion <br /> As shown above, the City Council is wondering if the EDC would like to continue work in <br /> trying to create a new tagline for Mounds View. While staff will follow through with the <br /> • EDC's wishes about this matter, staff suggests that the EDC focus its effort on <br />