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cmt OF Item No. 6A, <br /> Meeting Date: February 16th, 2001 <br /> INDS Type of Business: EB <br /> EB:EDC Business <br /> OEN IN:Informational Item <br /> °Apress*Partnecs0.' <br /> City of Mounds View Staff Report <br /> MENIMUM. <br /> To: Economic Development Commission <br /> From: Aaron Parrish, Economic Development Coordinator <br /> Item Title/Subject: Participation in the Minneapolis Metro North Convention and <br /> Visitors Bureau <br /> Date of Report: February 8, 2001 <br /> Background <br /> Back in September,the City was contacted by the new owner of the Mounds View Inn (now <br /> Days Inn) about the possibility of participating in the Minneapolis Metro North Convention <br /> and Visitors Bureau hereinafter referred to as the "CVB." The CVB is a tourism <br /> organization "whose mission is to promote economic growth for its members as a preferred <br /> Blaie, <br /> destination events,BrofookrlynCenter, <br /> meetings,BrooklynandPark, <br /> tourism " Currently, member cities include Anoka, <br /> • Coon Rapids, Fridley, Maple Grove, and <br /> Shoreview. Jon Connelly, Executive Director of the CVB has articulated the benefits of <br /> membership in the following manner: <br /> BENEFITS OF MEMBERSHIP <br /> Our share of the Twin Cities Traveler. This results in revenue for tourism related <br /> businesses in your City and increased visitor spending in your City to further economic <br /> development. The bottom line benefit is always generating new tourism related business <br /> and increasing development. <br /> TANGIBLE BENEFITS <br /> • Direct referrals for tourism inquiries for our area <br /> • Leads distributed to your properties for group business <br /> • Affiliation with the National Sports Center on sporting events taking place there and in <br /> other areas <br /> • Advertising in state and regional publications <br /> • Printed visitors guides distributed through the Minnesota Office of Tourism and other <br /> tourism related outlets <br /> • Promotion of public venues within member cities <br /> • Marketing of local festival <br /> al • Partnership with local chamber of commerce <br /> • Overall sales and marketing activities which include: shows,direct mail, print ads,sales <br /> calls, telemarketing, and web site marketing <br />