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<br /> '4, . ,-,.4, ' a =- the Place
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<br /> go to places that appeal to them on many levels. Ideally, all the sons
<br /> p[sann sight, smell, sound, touch, and taste. But it is the pres-
<br /> ence of other people and the ability to interact with and watch them in a safe
<br /> � � )1 . and energized environment that creates the nlnst �Bnx}mNe and successful
<br /> }��1����'' 1 places. As a oasu|1, diverse, well-conceptualized developments that are Co|o-
<br /> cateU with other well-conceptualized developments in a coordinated, enter-
<br /> wawa
<br /> taining'
<br /> and lively environment are worth more in real estate value than
<br /> $� vA i
<br /> IN
<br /> stand-alone buildings in a sea of parking. This difference in value is called
<br /> the "design dividend." It is no surprise to discover that such places also
<br /> 4' rr maximize retail spending and rents and, as a consequence, capital value.
<br /> .
<br /> When people like a place, they will incorporate it into their daily lives
<br /> using it and enjoying it even when they have no expressed purpose for vis-
<br /> iting it. Such a place will establish a sense communityofYthat gives O focus
<br /> �w *
<br /> - to people's daily lives. It will be a public place where they can conveniently and
<br /> happily carry out their normal day-to-doyactivities vxithoutthe inconvenience
<br /> • |ncn»asing|yussociated with suburban living.
<br /> The following steps should be taken to create suburban "places" that people like,
<br /> feel comfortable in, and want to return to again and again. As a first phase,
<br /> planning elements like these should be implemented in the densest nodes of
<br /> activity. As the strip matures, these elements should be extended in line with
<br /> the market to the commercial fringe.
<br /> N0 Create attractive walkways and continuous streetfront experiences to maxi-
<br /> mize the quality of the pedestrian environment and afford opportunities to
<br /> _ _ . incn8oserotai| spending.
<br /> .. . °''
<br /> ' 0 Configure sidewalks so people feel
<br /> . ` `~p- r safe and comfortable; make sidewalks
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<br /> '~g ~ wide, appealing, andshadx
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<br /> i � � � -�� ! , it
<br /> �� | ` ' I. ��[` ~ ' °��� 0 Provide a hierarchyof
<br /> ' « « , it ��n� � �� �m~ , �
<br /> � � � ` �� � p � ~ ° scaled, direct and indirect lighting
<br /> L � .4 (no sodium vapor (�hts please!) that
<br /> __ ---~w�~�, -
<br /> - -~~-�~--� illuminates walkways, ensures safety,
<br /> highlights buildings and landmark
<br /> elements, and provides sight lines
<br /> to other retail uses- such as a view
<br /> _ , from a cafe to cinemas, bookstores,.. � Sanduniqu9shops.
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