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EDC Minutes February 15,2008 Not't J" .f-'r oo v d Page 3 • Mr. Schwartau added that the advantage for Mounds View is that shoppers are being drawn to nearby Blaine, so Mounds View could try and attract those shoppers. Ms. Steinmetz asked "What has changed in the retail sector that has caused Silver View Plaza to be less vibrant?" Mr. Schwartau said it was most likely due to the construction of TH10, however it may be easier for shoppers to get around in Mounds View (rather than Blaine), so more marketing and communications may draw shoppers back to Mounds View. Commissioner Wagner said that since one of Mounds View's "pull factors" is "Leisure Goods"should Mounds View build on that element? Mr.Schwartau answered that there are surveys that can be conducted to determine where customers are coming from or what their interests are, which may help a community decide what businesses to recruit. Commissioner Wagner gave the example of Wynnsong theater and how it seems to be a regional pull and perhaps entertainment is Mounds View's untapped market. Although Mr. Schwartau usually provides two-hour Retail Trade Analysis presentations,staff limited his presentation to twenty minutes,therefore Mr. Schwartau explained that his twenty minutes were up and asked that the EDC contact him or Liz Templin at his office with further questions. B. Introduce New Property Manager for Silver View Plaza - Katie Viere Ms. Viere introduced herself to the EDC. Ms. Viere will be invited back to a future EDC meeting once she familiarizes herself with the area. • Commissioner Johnson asked Ms. Viere what her priority projects will be and if certain Kraus-Anderson properties are viewed as groups of properties. Ms.Viere said that she will be managing ten other properties in the area, which include Blaine Town Center, Blaine Crossing and Brighton Village. She added that each Kraus-Anderson property is viewed as a stand-alone property. Commissioner Belting added that the EDC's concerns are that Silver View Plaza is half empty, that Mounds View Square has received a facelift and that Kraus-Anderson does not seem to provide clear answers regarding their plans for the building. He is wondering if Silver View Plaza is on Kraus-Anderson's radar as part of a five-year plan. Ms. Viere said she would check into that and get back to the EDC. Chair Helgemoe asked if April would be enough time to become familiar with the property and discuss its future with the appropriate people at Kraus-Anderson. He added that the EDC would like to help advance the revitalization of Silver View Plaza and that it has been one of the EDC's goals. Ms. Steinmetz stated that the Retail Trade Analysis was an affordable first step to try and assist Kraus-Anderson to sustain or revitalize the property. She mentioned that staff also solicited market study quotes from three firms and submitted them to the interim property manager back in late December. Ms.Viere asked Ms. Steinmetz to resend the quotes. Ms. Steinnmetz added that she has followed up monthly with Kraus-Anderson regarding Silver View Plaza. •