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EDC Minutes February 15,2008 Not Approved. O s-' J''r��o v ed. Page 5 • F. Internal Public Communications/Marketing Assessment At the January 18th EDC meeting, staff inquired of the EDC's thoughts regarding a marketing and/or communications assessment for the City of Mounds View. The EDC suggested having an intern complete the assessment to save costs. Instead, Ms.Steinmetz completed an in-house assessment in order to save costs and time. She presented her assessment and asked for input specifically on the Mounds View road sign design options that were included in the EDC's meeting packet. She asked for input since the City Council would be deciding upon a design soon. Commissioner Johnson stated that road signs should be easily read and that the trees pictured in the design options should not interfere with the City name. She also said that we have to make sure Mounds View clearly appears as two words instead of one,which seems to be a common mistake, especially with the "MV" logo. Commissioner Wagner said the design option on the far right on page 2 of the assessment has coniferous trees and should be deciduous instead since Mounds View is not a resort town. Commissioner Johnson mentioned that the "MV" logo is dated. Ms. Steinmetz gave the example that New Brighton opted to update their"NB" logo rather than completing a total redesign since the "NB" had been part of the community for so long. Ms. Steinmetz stated that Mounds View could do what New Brighton did and simply update their"MV" logo. She commented that branding can become very expensive but there are ways to minimize costs. The EDC's preferred road sign design option is on the "far right" of page 2 of the assessment. The public communications/marketing assessment discussion will be continued next month when more time is available. 7. REPORT OF COMMISSIONERS Chair Helgemoe reported that the Chamber's annual gala is on Saturday, March 1st at the Mermaid and it's the Chamber's 50th anniversary this year. He encouraged all to attend and mentioned that the event is a major fundraiser for the Chamber. Commissioner Meehlhause mentioned that lrondale student, Nick Stang, won the 2008 State high school boys alpine skiing competition. Commissioner Johnson mentioned that Irondale youth hockey's"B Squirts"are featured on the cover of Let's Play Hockey magazine, a Minnesota-wide magazine. 8. REPORTS OF STAFF A. Medtronic Tour-Wednesday, February 20, 2008 at 8:00 a.m. Ms. Steinmetz reminded the group that another Medtronic tour has been scheduled for February 20th at 8:00 a.m. Commissioner Johnson commented that ever since she toured • the facility in January, she can't stop talking about it. Chair Helgemoe concurred.