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Item 6A <br /> March 21,2008 EDC Meeting <br /> Page 2 of 2 <br /> • Recommendation: <br /> Staff recommends that the EDC consider the following questions regarding the public <br /> communications/marketing assessment: <br /> • Is branding something the City of Mounds View should consider? Please see the <br /> attached Star Tribune article entitled "Not just suburbs: These cities seek <br /> brands", which provides examples of other cities who have "branded" <br /> themselves. <br /> • Should the City of Mounds View have one consistent logo for all communications <br /> (Website, letterhead, newsletter, road signs, water tower, etc.)? <br /> • If so, which logo should be used and/or should it be updated or redesigned? <br /> • Should the City newsletter be redesigned? <br /> • Should the City have a "go to" person for all public communications/marketing? <br /> Based on the EDC's input, staff will develop a draft public communications/marketing <br /> plan and present it to the EDC at a future meeting. <br /> Respectfully submitted, <br /> Acd/f&tAtet <br /> • <br /> Heidi Steinmetz <br /> Economic Development Specialist <br /> Attachments: <br /> • Internal Public Communications/Marketing Assessment <br /> • "Not just suburbs: These cities seek brands", Star Tribune, March 15, 2008 <br /> • <br />