05-16-2008 - Laserfiche WebLink

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• I. Introduction EDA & City Council The Mounds View Economic Development Authority (EDA) and the Mounds View City Council are comprised of the same five members but are separate governmental entities. The EDA authorizes matters to promote a positive economic climate, to encourage economic development and to enhance the tax base of the City. The EDA reviews ways in which the City can expand existing businesses, attract desirable new businesses, and revitalize the community. A branding exercise and the development of a public communications/marketing plan is a means by which to achieve the above referenced activities. Purpose & Intent The EDA is distributing this Request for Proposals (RFP) in an effort to identify a consultant to facilitate a branding exercise for the EDA followed by the development of a public communications and marketing plan. The intent is to contract with a highly qualified consultant or firm who is interested in and capable of completing branding services for the EDA followed by contracting with the same consultant or firm to complete a public communications/marketing plan for the EDA. II. Background • The Mounds View Economic Development Commission (EDC) is an advisory body to the EDA and is comprised of four residents and three business representatives. The EDC began discussing public communications/marketing for the City in January 2008 and those discussions most recently evolved into the EDC's suggestion that the City should begin with a branding exercise prior to developing a public communications/marketing plan. Below is a timeline of the EDC's discussions thus far: January 18, 2008 - City staff inquired of the EDC's thoughts regarding the need for a public communications/marketing assessment for the City of Mounds View. February 15, 2008 - Staff completed Attachment A, an internal assessment, which the EDC briefly reviewed. March 21, 2008 - The EDC discussed the assessment in depth and agreed that branding is something the City of Mounds View should consider, that the City newsletter should be redesigned and that the City should have a "go to" person for all public communications/marketing efforts within the City. April 18, 2008 - Staff completed Attachment B, a draft public communications/marketing goals and target audiences document. The EDC made a formal Motion recommending that the EDA consider generating an RFP to initiate a branding exercise and a public communications/marketing plan for the City. • May 16, 2008 - The EDA will review the first draft of the RFP to be recommended for consideration by the EDA on May 27, 2008. Draft Branding RFP May 16,2008 Page 2 of 4