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• III. Consideration <br /> It is important to consider the two above referenced attachments in order to understand <br /> the City's past public communications/marketing efforts and discussions to date <br /> regarding target audiences and goals. <br /> IV. Submittal Requirements <br /> The EDA requests three copies of the proposal, which must contain the following <br /> information: <br /> 1. A cover letter introducing the consultant and or firm, including the name, title, <br /> address, and telephone of the main contact person <br /> 2. Description of the project scope, timeline and price breakdown for each <br /> service in order to facilitate and complete a branding exercise and a public <br /> communications/marketing plan, including required meetings with the EDA, <br /> EDC and City staff <br /> 3. A description of the consultant or firm's qualifications in regard to providing <br /> the services requested by the RFP, and why the consultant or firm considers <br /> itself to be best qualified to deliver <br /> 4. Describe the makeup of the team that would be involved in the <br /> • implementation of the project and include a resume for each individual <br /> 5. A list of three (3) professional references <br /> 6. Proposals submitted must be received no later than 4:30 p.m. on ? 2008. <br /> Proposals may be mailed to the below address or e-mailed to <br /> heidi.steinmetz@ci.mounds-view.mn.us. <br /> Heidi Steinmetz <br /> Economic Development Specialist <br /> City of Mounds View <br /> 2401 Highway 10 <br /> Mounds View, MN 55112 <br /> Please contact Ms. Steinmetz with any questions and visit the City's Website at <br /> www.ci.mounds-view.mn.us for further background information regarding the City in <br /> general. <br /> V. Selection Criteria and Schedule <br /> The basis for selecting a preferred consultant to complete branding services will be the <br /> contents of the proposal; interactions with the City staff and EDA; and the results of the <br /> reference checks. The EDA will consider all of the materials submitted in response to <br /> this RFP. The evaluation of the proposals will be based on the following criteria: <br /> • <br /> Draft Branding RFP <br /> May 16, 2008 <br /> Page 3 of 4 <br />