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• 1. Responsiveness to the requirements of the RFP <br /> 2. Organization, presentation, and content of the submittal, including how it <br /> relates to the RFP's referenced attachments <br /> 3. Knowledge and understanding of the local community environment <br /> 4. Depth and breadth of the consultant or firm's overall qualifications and <br /> experience <br /> 5. Demonstration of relevant project experience <br /> 6. Qualifications and experience of each of the key personnel <br /> 7. Strength of references <br /> All complete RFP submittals will be ranked by the City's Interim Community <br /> Development Director and Economic Development Specialist and presented the EDA. <br /> Finalists will be asked to come before the EDA for a brief presentation and to respond to <br /> questions of the commissioners. The EDA intends to select one preferred consultant or <br /> firm for the project, but reserves the right not to proceed with any of the submitters. <br /> Once selected, the preferred consultant or firm and the City would proceed to following <br /> the project timeline as proposed in the selected proposal. <br /> • <br /> • <br /> Draft Branding RFP <br /> May 16,2008 <br /> Page 4of4 <br />