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Item 7A-Branding Proposal Update July 14,2008 EDA Meeting Page 2 of 3 • Coon Rapids, a few consultants that staff has worked with in the past and two consultants that requested the RFP from the City. The RFP was mailed to those on the list on May 28th and proposals were due to the City on June 27, 2008. Response Staff received ten proposals for branding and marketing services for Mounds View. We were very impressed with the number of consultants that called to ask questions prior to submittal. There were also two unexpected proposals. Evaluation Clerk-Administrator Jim Ericson, Community Development Director Ken Roberts and I independently evaluated all ten proposals based on the following criteria: • Responsiveness to the requirements of the RFP • Organization, presentation, and content of the submittal, including how it relates to the RFP's referenced attachments • Knowledge and understanding of the local community environment • Depth and breadth of the consultant or firm's overall qualifications and experience • Demonstration of relevant project experience • • Qualifications and experience of each of the key personnel • Best value of proposed services Staff agreed that the following consultants (in no particular order) submitted the top three proposals: • Wolf Marketing & Media • Citylmage • Risdall Marketing Group The attached evaluation chart provides a brief summary of the details of the proposals. Next Step The next step in the evaluation process is for City staff to conduct in-person interviews with each of the consultants July 15-17. It is anticipated that after the interviews, City staff will choose one consultant to meet with the EDA on July 28tH Recommendation On July 28, 2008, staff anticipates asking the EDA and Council to consider a resolution authorizing staff to negotiate the details of a contract with one of the consultants to • complete "Phase 1" of the project (completing branding services for the City). Staff will propose that the City use some of the EDA's 2008 "Other professional services" dollars to fund Phase 1 of the project. The current balance in this fund is $43,500.