Laserfiche WebLink
1 Item Number: 7A <br /> Meeting Date: July 14, 2008 <br /> Type of Business: EDA <br /> Administrator Review: <br /> City of Mounds View Staff Report <br /> To: Economic Development Authority <br /> Cc: Desaree Crane, Assistant Clerk-Administrator <br /> Mark Beer, Finance Director <br /> From: Heidi Steinmetz, Economic Development Specialist <br /> Item Title/Subject: Branding Proposal Update <br /> Background <br /> The Mounds View Economic Development Commission (EDC) discussed Mounds View <br /> public communications and marketing from January to May 2008. These discussions <br /> resulted in City staff preparing a Branding Services and Public <br /> • Communications/Marketing Plan Request for Proposals (RFP). On May 27, 2008 and <br /> per the attached Resolution 245, the EDA authorized the distribution of the RFP. <br /> The City Council's 2008-2009 Action Plan (approved on April 28, 2008) includes several <br /> action steps related to branding, public communications and marketing for the City. <br /> These include: <br /> • Aggressively Pursue Redevelopment Opportunities <br /> • Review Responsibilities and Define Communications Action <br /> • Council to Review Website <br /> • Re-evaluate Newsletter Preparation & Delivery <br /> • Partner with Chamber to Attract New Businesses, Promote Investment and <br /> Reinvestment <br /> • Develop a Marketing Plan <br /> • Promote Foreclosure Awareness and Prevention Programs <br /> • Increase Public Awareness of Where/How to Report Problem Properties <br /> The distribution of the RFP was the first step for the City to implement these action <br /> steps. <br /> Update <br /> • RFP Distribution List and Timeframe <br /> City staff sent the RFP to the nineteen consultants listed on the attached distribution list. <br /> The list was a compilation of lists of consultants received from the Cities of Anoka and <br />