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• <br /> Item Numbers: 8A <br /> Meeting Date: July 18, 2008 <br /> Type of Business: EDC <br /> City of Mounds View Staff Report <br /> To: Economic Development Commission <br /> From: Heidi Steinmetz, Economic Development Specialist <br /> Item Title/Subject: Update - Branding/Public Communications/Marketing Plan <br /> Proposals <br /> Background <br /> Per the EDC's recommendation, on May 27, 2008, the EDA authorized the distribution <br /> of a Request for Proposals (RFP) for Branding Services (Phase 1) and the development <br /> of a Public Communications & Marketing Plan (Phase 2). Attached is staffs recent <br /> report to the EDA regarding the proposals received and the evaluation process. <br /> In short, ten proposals were received. Staff chose the top three proposals and is <br /> • currently in the process of interviewing the three finalists. After the interviews, it is <br /> anticipated that staff will recommend one finalist to meet with the EDA on July 28, 2008. <br /> Update <br /> On July 14, 2008, the EDA authorized staff to move forward with the proposal <br /> evaluation process. In addition, the EDA requested that the following information be <br /> provided for review at their July 28, 2008 meeting. <br /> • Copies of finalists' proposals <br /> • Evaluation chart for all ten proposals <br /> • List of cities that each finalist has worked with/for <br /> • Spreadsheet of other MN cities who have completed branding/marketing <br /> • Cost/benefit analysis of completing branding/marketing <br /> Recommendation <br /> Since this project was originated by the EDC, staff encourages EDC members to attend <br /> the July 28, 2008 EDA meeting in order to meet staffs recommended finalist. <br /> Respectfully submitted, <br /> ,Ite-6-4-#L4-5e <br /> • Heidi Steinmetz <br /> Economic Development Specialist <br />