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City of Mounds View <br /> 1Vlt.J Page 12 <br /> Why Choose Risdall <br /> To maximize time and minimize expenses, our organizational structure is totally flat and focused <br /> on our clients. For each new account, our senior management builds a team that best serves the <br /> client's needs. That team reports to the client for all aspects of the project. This promotes <br /> accountability and effectiveness. Everyone on our staff is empowered and responsible. This <br /> structure is very flexible and efficient. <br /> The year 2008 marks our 36th anniversary as an agency. Since founding Risdall Advertising in <br /> 1972, John Risdall has led the company to become the largest independently owned ad agency in <br /> Minnesota, with a solid track record of marketing results. In an industry where longevity is often <br /> measured in months, we are well into our fourth decade of providing clients with incredible <br /> results in building their businesses. <br /> John was quick to recognize the potential of the Internet and in 1993 was one of the first <br /> agencies with a comprehensive presence on the web. At the same time, John saw the need to <br /> develop an interactive arm of the agency that would help clients seize their own online <br /> opportunity. Currently, our leadership in the e-commerce area remains unchallenged. <br /> Each of the specialty divisions of the agency is lead by experienced industry experts. John and <br /> Ted Risdall, Tom Wilson, and other senior staff are frequently asked to present or speak at <br /> industry and business events. Ted Risdall is very active in Rotary and recently received an award <br /> • from the MetroNorth Chamber of Commerce as Business of the Year. <br /> Agency Factoids: <br /> • 1st Minnesota Interactive Agency and first agency to have a web site in 1993 <br /> • Minnesota's largest Interactive Agency (TC Business Monthly 2008) (Adweek 2008) <br /> • Minnesota's 5th largest Public Relations Firm(TC Business Monthly 2008) <br /> • Minnesota's 6th largest Advertising Agency (TC Business Monthly 2008) <br /> • 7th Oldest Minnesota Advertising Agency out of 700 <br /> • Nationally ranked as 88th largest agency in USA (Ad Age Magazine 2007) <br /> • 23rd Largest Independent Agency in USA (ranked by Ad Age Magazine 2008) <br /> • Highest ranking advertising agency on Google's search engine <br /> • Ranked 48th largest interactive agency in USA (Adweek IQ Magazine 2007) <br /> • Winner of 18 Web Marketing Association Awards 2007, making us the second highest <br /> awarded agency in the world <br /> ©2008 RMG Proprietary and Confidential 8/12/08 <br />