08-15-2008 - Laserfiche WebLink

Home Browse Search

City of Mounds View RA Page 13 • RFP Requirement 4.Describe the makeup of the team that would be involved in the implementation of the project,and include a resume for each individual. Team Leadership Your team at RMG will be made up of the following account people that will perform the branding portions of your project. Design work will be done be agency creative team, which is lead by several agency industry veterans with extensive design experience. Patrick Bettenburg Vice President/Account Supervisor Patrick's energy and enthusiasm for branding is evident in every project he takes on. With extensive experience in the food industry and B-to-B marketing, he's a strong visionary in leading strategic planning, directing the creative process, and managing program execution. Patrick has a natural intuition for customer needs, a client's internal machinations, and for translating great ideas into action. He enjoys taking a dingy brand and turning it into a sharp, focused brand with a message. His branding expertise has been honed over fifteen years in agency consulting with major brands such as, Land O'Lakes, Ecolab, Hormel Foods, Pillsbury, Famous Dave's BBQ, Magnum Research, Wildlife Research Center, Cargill, 3M, General Mills, Archway Marketing Services, and Pinnacle Communications International. More recently Patrick was the agency team leader on a major online shopping portal rebranding • and site overhaul, including brand research and naming. The new site features state-of-the are web2.0 design and social networking for online shoppers and launched earlier this year to rave reviews. He also lead McKinley Group, Minnesota's largest executive recruiting firm through rebranding, marketing, web design and development, and online search marketing efforts that have enabled them to reposition and build awareness for their brand, and to optimize their online capabilities. Kevin Deshler—Sr. Vice President,Account Supervisor and Dr. of Account Services As Director of Account Services, Kevin's technological knowledge and integrated marketing experience goes to work for RMG clients in a wide variety of industries. Before RMG, Kevin successfully introduced a new mid-range Cray Super Computer that immediately became the leader in the scientific computing industry and resulted in the ultimate $1+billion dollar sale of Cray to Silicon Graphics Inc. Kevin also helped reposition Ceridian's Computing Devices International Defense technology and leverage their Avionics Devices into the commercial sector. The introduction resulted in a 60% increase in market share within the first 12 months in a whole new market segment. More recently and under Kevin's leadership, Risdall Marketing Group was awarded the Rebrand 100 Award of Excellence amongst international competition for their rebranding efforts and creation of the new company brand and identity for Stormwater 360. • ©2008 RMG Proprietary and Confidential 8/12/08