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• Item Number: 6A Meeting Date: August 15, 2008 Type of Business: EDC City of Mounds View Staff Report To: Economic Development Commission From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Introduce Patrick Bettenburg of Risdall Marketing Group & Discuss Branding, Marketing and Public Communications Process Background In an effort to implement the City Council's marketing and public communications related action steps (adopted in April 2008), the EDA authorized the distribution of Branding Services and Public Communications/Marketing Plan Request for Proposals (RFP) on May 27, 2008. • Staff received ten proposals for these services on June 27, 2008. Of the ten proposals, staff agreed that Wolf Marketing & Media, Citylmage and Risdall Marketing Group submitted the top proposals. Staff interviewed the three consultants on July 15-17, 2008 and chose Risdall Marketing Group as the finalist. On July 28, 2008, the EDA authorized staff to negotiate the details of a contract with Risdall Marketing Group to complete branding services and a marketing/public communications plan for the City of Mounds View. Discussion It is now time for the city to begin the brand development process. City staff anticipates that the EDC and the EDA will play the following role in the first three phases of the process: • Discovery - Review research • Strategy - Assist to identify core values, brand objectives and brand promise • Identity - Assist to identify visual identity (logo, etc.) These first three phases should take about four months to complete. City staff and Risdall will complete the last three phases of the process (Visibility, Implementation and • Analysis) with periodic updates provided to the EDC and EDA.