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MEMO TO: MAYOR AND CITY COUNCIL <br /> FROM: SHARIE LINKE, BANQUET MANAGER <br /> MOUNDS VIEW COMMUNITY CENTER <br /> DATE: APRIL 22, 1999 <br /> SUBJECT: FACILITY ACTIVITY UPDATE <br /> JANUARY— JUNE, 1999 <br /> The following is an update of the activities at the Mounds View Community <br /> Center Banquet Facility. Attached is a list of activities beginning in January <br /> through June 1999. In this memo, I will elaborate on the types of activities and <br /> give you an overview of Innovative Images marketing and management plan for <br /> the facility. <br /> MARKETING <br /> My intentions in developing the marketing plan for the Banquet Facility was to <br /> target a variety of areas so we don't totally rely on one aspect of the market to <br /> provide income. Therefore, I have identified the following target markets: <br /> • Wedding Receptions <br /> • Banquets —Youth and Adult <br /> • Anniversaries <br /> • Class Reunions <br /> • Corporate Meetings <br /> • Corporate Conferences and Seminars <br /> • Non-profit Organization Events <br /> • Senior Citizen Activities <br /> I have developed marketing materials appropriate for the different target markets <br /> and distributed them through such events as the corporate open houses, <br /> chamber activities, bridal fairs, direct mailings and through networking <br /> opportunities. Advertisements using print media and cable television have been <br /> utilized to increase awareness of the facility. Through all of these avenues, we <br /> have been quite successful in increasing public awareness. Our best <br /> advertisement, however, has been through word of mouth from our very satisfied <br /> customers. This I feel is due to the outstanding customer service and <br /> personalized attention paid to each and every client. <br /> CUSTOMER SERVICE <br /> The customer service philosophy that we have developed is to treat each client <br /> as an individual with respect and professionalism. In other words, we do not <br /> have a "cookie cutter" method of renting our facilities or providing catering <br /> services. Each event is customized to suit that client. This method of operation <br /> is bringing us many new clients, particularly in the corporate area, which is vital <br />