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• <br /> Discussion: This task will review the active development plans for sites in the <br /> Highway 10 corridor, including the three major private development proposals <br /> cited in the July 7, 1997 request for proposals. <br /> Product: This assessment will be reflected in the project concept plans. <br /> Client Responsibility: The City will provide development plans for proposed <br /> projects within the study area. <br /> Task 5: Concept Plans <br /> Objective: To prepare two concept plans for a design theme along Highway 10, <br /> illustrating both formal and informal treatments for the corridor. <br /> Discussion: This phase will provide two concept plans identifying two <br /> approaches to establishing a design theme for the study area. The concept plans <br /> will identify elements such as landscaping, lighting, signage, fencing, street <br /> • furniture and color schemes. Potential treatments for gateways at Silver Lake <br /> Road and Edgewood Drive and the major intersections at Long Lake Road and <br /> County Road I will be included. <br /> Product: Two corridor concept plans, each representing a different design theme <br /> approach, will be provided in colored, illustrative formats. <br /> Client Responsibility: Review and comment on the consultant's work products. <br /> Task 6: Perspective Renderings/Simulations <br /> Objective: To prepare perspective artist renderings and computer imaging of key <br /> locations in the Highway 10 corridor to illustrate the visual impact of the design <br /> theme. <br /> Discussion: This task will include the development of two hand-rendered <br /> perspectives and two computer-imaged simulations of the proposed design <br /> themes. <br /> Product: Two hand-rendered perspectives in colore and two computer <br /> simulations in color. <br /> Client Responsibility: Review and comment on the consultant's work products. <br /> SERF Consuting Group, Inc. 11 <br />