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CONSULTING GROUP , INC , <br /> • Transportation■Civil •Structural ■ Environmental•Planning•Traffic•Landscape Architecture■Parking <br /> August 1, 1997 <br /> 2:1s. Cathy Bennett <br /> Economic Development Director <br /> CITY OF MOUNDS VIEW <br /> 2401 Highway 10 <br /> Mounds View, Minnesota 55112 <br /> Subject: PROPOSAL FOR PROFESSIONAL SERVICES <br /> HIGHWAY 10 DESIGN THEME <br /> Dear Ms. Bennett and Members of the Selection Committee: <br /> Development of design concepts for Trunk Highway 10 through the heart of Mounds View <br /> presents tremendous opportunities to improve the City's image, livability and vitality. The lack <br /> of a coherent commercial district along TH 10 has been a priority for City decision-makers, and <br /> • the corridor was the focus of the Section 9 Redevelopment Plan as well as a University of <br /> Minnesota design project. <br /> In this project, the City is seeking design alternatives that will articulate community character <br /> and present a unified, attractive image to both residents Mounds View and motorists passing <br /> •__ through the community. Two outcomes are expected: <br /> 1. The design theme developed should serve as a springboard from which future design <br /> standards can be derived. <br /> 2. Design theme elements should be integrated into current development projects prior to the <br /> formation of design standards. <br /> SRF Consulting Group, Inc. welcomes the opportunity to continue efforts to improve the visual <br /> and functional characteristics of the TH 10 corridor. Our past work with the City demonstrates <br /> that we have the skill, resources and enthusiasm needed to assist the City with this project. <br /> Several key objectives must be fulfilled to successfully implement meaningful improvements <br /> within the TH 10 corridor. These include: <br /> Design intent must be realistic with an implementation orientation. <br /> • A pragmatic assessment of existing conditions must be made to <br /> objectively evaluate corridor <br /> issues, opportunities and constraints. <br /> One Carlson Parkway North, Suite 150, Minneapolis, MN 55447-4113 <br /> Telephone (612) 475-0010 • Fax (612) 475-2429 <br /> An Equal Onnc,rfunity Fmnlrnwr <br />