Agenda Packets - 2012/08/13 - Laserfiche WebLink

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Item #: 8A Meeting Date: August 13, 2012 Type of Business: Consent City of Mounds View Staff Report To: Honorable Mayor and City Council From: James Ericson, City Administrator Item Title/Subject: Resolution 7974, Accepting and Approving the Allocation of the Twin Cities Gateway 2012 Community Festivals and Events Grant Background The City of Mounds View is a member of a nine-city Convention and Tourism Bureau called Twin Cities Gateway. One of Twin Cities Gateway’s programs is the Community Festivals and Events grant program. Through this program, each member city receives an annual grant based on the percentage of lodging taxes collected from the prior year. Earlier this year, the City Council approved Resolution 7920 which specified how the Twin Cities Gateway grant funds would be distributed. The resolution had stated that half of the projected $4,400 would go to Festival in the Park and half to support the MSRA “Back to the 50s” registration event to be held at the Mermaid. Discussion Subsequent to the approval of Resolution 7920 on April 9, 2012, staff became aware that the amount of Gateway dollars available would be increasing to $6,600. In addition, despite staff efforts to work with the Mermaid and MSRA representatives, they did not use the allotted Gateway funds, thereby making 100% available to Festival in the Park. As a result of the additional funds, the Festival Committee became more aggressive in their radio marketing efforts, placing announcements on KOOL 108 which, with three signals, reaches a much wider audience than BOB FM. Because of the additional funds received and the distribution change, a new resolution has been prepared for consideration. As a reminder, the Grant usage requirements are noted below. • In accordance with State of Minnesota legislative statutes, Twin Cities Gateway funding shall be used for marketing and promotional efforts to increase attendance. These efforts should extend beyond the local/host City boundaries. • Any expenditure for which Twin Cities Gateway funding is used will be documented by receipt or invoice for the expense. • The event will include the Twin Cities Gateway logo in its print and promotional materials. • The event will include a link to the Twin Cities Gateway Website on its event-specific website (if applicable). • The event will display Twin Cities Gateway banner(s) during the event (banners will be provided by TCG). • Following the event or activity for which Twin Cities Gateway funding is used, the event will provide the City with an evaluation of the event with any measurable metrics it can provide, including estimated attendance, participation, number of vendors, or any other relevant information to demonstrate the event’s impact(s) and benefits to the City.