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Waft S-13-95 <br /> City of Mounds- View <br /> Marketing Program <br /> Introduction <br /> • Some of the most consistent feedback that was received from "The implementation <br /> residents during the Focus 2000 visioning process in 1993 was the of a creati'e <br /> urgency to enhance the image of the City of Mounds View. As a successful marketing <br /> result in-September-of-1994-a Marketing ask Force-was-created b - <br /> � g-Ty program will Barry <br /> the Economic Development Authority(EDA)to focus on developing the City into the next <br /> a comprehensive marketing program for the City. The Marketing century with a <br /> Task Force was charged with developing procedures for marketing reputation as a <br /> the benefits of the City to businesses and generating image cooperatioe, <br /> enhancement tools for the general public. progressive <br /> community" <br /> Task Force Members: Focus 2000 <br /> Initiating the participation of different interests and talents was key in the selection of a creative task force <br /> made up of five business representatives and three residents,each with varying degrees of marketing and <br /> communications expertise. <br /> • Mel Brandi <br /> resident and owner of a printing company called PrintMaster <br /> • Susan Fisher <br /> resident and marketing representative with General Mills <br /> • Sheri Grone <br /> Paster Enterprises-Marketing Director for Mounds View Square <br /> • Charlie Hall <br /> Owner of Mermaid Supper Club-years of marketing experience in the entertainment <br /> business and as a business owner. <br /> • Dan Hall <br /> Mermaid Supper Club-degree in communications applying expertise marketing <br /> restaurant,bowling center and night club.. <br /> • Debbie Hamernick <br /> Sysco Minnesota,Vice President of Human Resources and MIS <br /> • Beverly Kontola <br /> Liberty Check,Marketing Operations Director <br /> • Debra Oman <br /> resident with vast expertise in the design and production of company brochures. <br /> The task force held seven meetings since October of 1994. The following report includes the collaborative <br /> recommendations from the Marketing Task Force for information to be included into the City of Mounds <br /> View's comprehensive Marketing Program. These recommendations are only the starting point of the full <br /> program and,if approved by the Economic Development Authority,implementation should begin in the <br /> second quarter of 1995. <br /> 1 <br />