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Draft S-13-95 <br /> Programs <br /> Communication-Marketing Material" <br /> Objective: <br /> • To increase communication with the public regarding City services and programs and the <br /> community of Mounds View. <br /> Strategies: <br /> • Evaluate-current communication and marketing materials and their distribution to ensure <br /> coordinated,informative,professional materials which send a message that'We take pride in our <br /> community and care about the residents and businesses." <br /> Resident Guide <br /> Concept: <br /> • Improve and expand the production process,distribution and information provided. <br /> Execution: <br /> Overall Improvements: <br /> • Take the time to make sure that all pages are neatly staggered,use pastel colors and bold <br /> headings to provide for an easy to read,attractive package of materials. <br /> • Use the services of volunteers to assist with the production of the guides. <br /> • Update information on a annual basis,incorporating vital changes quarterly. <br /> Specific Improvements: <br /> • Continue to keep the current format with pull out sheets. This is both cost effective and <br /> easy to read. <br /> • History Section-expand this section and note that the complete history book is available <br /> at City Hall and the local library. <br /> • Provide a separate section regarding cable information-what channel,what is televised, <br /> schedule of programs,etc. <br /> • Include a pull out street map. Explore production with the assistance of advertisements <br /> from local retail businesses. Designate City Hall,parks and golf course. <br /> • Include a list of businesses. <br /> • Through business sponsorship,include a coupon for a game of golf and/or lesson for new <br /> residents. <br /> • Change titles of headings to be more of an attention getter. Examples include:Change <br /> "Voter Information"to"Why Vote?","Directory of Services"-"Question?-Answers","Fire <br /> Department"-"In case of a Fire" <br /> • Include contact names with depai tments under the"Quick Reference Guide". People are <br /> less intimidated to call when they have a specific person they can talk to. <br /> • Include locator maps for -"Places of Worship"and "Schools"Sections. <br /> • Arrange Places of Worship by denomination. <br /> 4 <br />