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Draft 3-13-95 <br /> Buy Mounds View Firm Campaign <br /> Objective: <br /> • To expand public awareness of Mounds View businesses and services with the intent to <br /> encourage increased purchasing within the community. <br /> Strategy: <br /> • Target area residents and area employees through materials and promotions designed to <br /> spotlight Mounds View businesses and services. <br /> Execution: <br /> • Develop a reference directory of Mounds View businesses which describes the services <br /> available and the key contacts. <br /> • Work with Mounds View businesses to develop collaborative promotions such as <br /> frequent purchaser programs and value pricing programs available principally to <br /> Mounds View residents and employees. <br /> • Develop simplified,attractive map of the area highlighting the locations of key services <br /> available nearby. Distribute maps to new residents and businesses. <br /> • Reestablish a new business and new resident welcoming program operated by <br /> volunteers. In welcoming kits include materials and promotions developed to introduce <br /> new residents and business employees to the area. <br /> • Develop posters and associated materials to post and distribute in public places and area <br /> businesses featuring the concept of buying in Mounds View first. <br /> • Highlight Mounds View businesses in the Mounds View Matters newsletter and the <br /> Business Beat newsletter. <br /> Estimated Costs: <br /> • Publication of Business Directory is estimated at$2,000. All other costs would be <br /> supported by participating businesses. <br /> 8 <br />