Agenda Packets - 1995/04/03 - Laserfiche WebLink

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'Draft 3-13-95 Image Enhancement Material, Objective • It is the belief of the Marketing Task Force that the City of Mounds View lacks an image to many of the residents and the people who pass through the community. The image enhances will establish Mounds View as a unique community with many attributes,including its large array of trees,its quality school system,its new golf course with bridges,wetlands and wildlife and its foundation as an excellent place to live and work. Strategies • Develop quality,attractive,professional image enhancement materials to capture the attention of— target audiences thereby leaving them with a way to identify with the community of Mounds View. Image Statement Concept • The old image statement,"Gateway to the North,"identified the City as a mere pass through point to somewhere else. The current image statement,"Quite Simply the Best",does not convey the messages in the Mission and Vision Statements. The following are three statements that the marketing task force feels best exemplifies the community spirit and progressiveness of Mounds View and clearly relates back to the mission and vision statements for the City. These statements were chosen from a larger list that was developed by the task force. They include: 1. "Bridging People and Business"-Incorporates the bridge theme,and two important contributors to the community City of Mounds View -its residents and the businesses that employ people. Mission Statement 2. "Community Spirit,Global View'-Incorporates the Mounds View, through the theme that Mounds View is not an insular municipality, promotion of cooperative relations with all its but a vigorous city with a broad focus. stakeholders, will develop a dynamic climate that recognizes 3. "MVP's:Pride,Partnership and Progress"-Establishes the ever changing needs of the that residents are proud of the community,its community. partnerships with business and its neighbors,and its Working together, we will take development. steps to meet those needs and facilitate positive changes that Execution allow us to shape the future of our City. • Mounds View Economic Development Authority to chose a new image statement from the three presented. Incorporate statement on letterhead,signage,publications,and wherever the current logo is used. Once the identity statement is chosen,evaluate the feasibility of designing a new logo that reflects the message of the new image statement. Estimated Costs: • Minor setup charge to add image statement to logo. Phase in with regular reprints of materials. 9