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Waft 3-13-95 <br /> Estimated Costs: <br /> • Approximately 10 banners is proposed at a total estimated initial cost of$1,200-$1,500. <br /> Additional banners for seasons,festival,etc.would cost an estimated$50-60 a piece. <br /> Other Marketing Ideas <br /> The following ideas were briefly reviewed by the Marketing Task Force. If approved,in concept,the <br /> Marketing Task Force would be willing to continue to develop these ideas and provide a framework for <br /> implementation in late 1995,early 1996. <br /> Good News Campaign <br /> Concept <br /> • Develop a campaign to enhance Mounds View's image by encouraging stakeholders in the <br /> community to spread good news about the City of Mounds View. <br /> Execution <br /> • Meet and market the campaign through the a local Realtors Coalition,Neighborhood <br /> Groups,Seniors Club,Rotary,Lions and Lionesses,School District and Business <br /> Association. <br /> Estimated Costs: <br /> • Minimal to no cost associated with this program. <br /> Advertising Campaign <br /> Concept <br /> • Develop an advertising campaign to market available properties in Mounds View. <br /> Execution <br /> • Produce professional Advertisements <br /> • Work with owners and/or developers of property in Mounds View to share in the campaign's <br /> execution and cost. <br /> • Place advertisements in targeted economic development and site selection periodicals <br /> contingent upon current budget constraints. <br /> Estimated Costs: <br /> • Estimate of$500 for City contribution with remaining production and advertising costs incurred <br /> by developers and land owners. <br /> 11 <br />