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Mounds View City Council April 13, 2009 <br />Regular Meeting Page 5 <br /> <br /> 1 <br /> 2 <br />Natallia Mattke, Director of Sales & Catering for The Mermaid and resident of 5358 Clifton 3 <br />Drive, stated that Visit Minneapolis North is well known but that would not be the case with the 4 <br />new bureau so a large budget will be needed to become established and represent a large number 5 <br />(9-10) of cities. She explained most of their business is corporate meetings and conventions, not 6 <br />sports teams. Currently, The Mermaid is on the same level as Northland Inn and the Earle 7 <br />Brown Center so she is skeptical whether a new bureau run by two people will provide the same 8 <br />high level of representation for The Mermaid or be able to target their market. Ms. Mattke stated 9 <br />The Mermaid is satisfied with the representation received from Visit Minneapolis North and if 10 <br />Mounds View does not opt out now, it can remain in Visit Minneapolis North through 2010. 11 <br /> 12 <br />Mayor Flaherty stated it appears there is a good chance that Mounds View will be asked to leave 13 <br />Visit Minneapolis North by the end of 2009 and it is hoped that a new bureau will be well 14 <br />organized to represent Mounds View businesses. 15 <br /> 16 <br />Clerk-Administrator Ericson noted the legislation that created the ability to establish a lodging 17 <br />tax was to promote the city and hotels. The cities will be forming this entity through a joint 18 <br />powers agreement to promote and market its area for tourism so a partnership with the lodging 19 <br />properties is needed. He stated that with a different focus on Mounds View, maybe The 20 <br />Mermaid will gain business from sports teams. 21 <br /> 22 <br />Ms. Mattke stated by the time the sports teams come, they are already booked with a lower 23 <br />negotiated rate plus a commission paid to the National Sports Center. 24 <br /> 25 <br />Dan Hall, representing The Mermaid, stated it is also during the time of year that they are booked 26 <br />for weddings. He explained how they bid for convention business but if The Mermaid is the only 27 <br />convention center in the bureau, he would wonder why a group would come to this area. 28 <br />However, if they are part of a bureau with established business, there is more business and it is 29 <br />based on hotel business instead of sports business. They also make application for grants and it 30 <br />is not known if that will be available with a new bureau. 31 <br /> 32 <br />Council Member Gunn noted some of the Visit Minneapolis North member cities are not close to 33 <br />Mounds View but John Connelly has connections and knows this business. Also, Mounds View 34 <br />may not have an option so she supports the resolution. 35 <br /> 36 <br />MOTION/SECOND: Gunn/Hull. To Waive the Reading and Adopt Resolution 7430, 37 <br />Approving Intent to Exercise the Opt Out Clause of the Contract with Visit Minneapolis North 38 <br />CVB effective December 31, 2009. 39 <br /> 40 <br />Council Member Mueller commented on the Minneapolis and St. Paul crime rate and stated she 41 <br />thinks a new bureau could have a more dynamic name and create opportunities for Mounds View 42 <br />businesses. 43 <br /> 44 <br /> 45