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1 <br />1 <br />N <br />1 <br />1 <br />1 <br />1 <br />1 <br />1 <br />1 <br />1• <br />Profile of Golf Facilities in the Market Area: <br />Implications for Mounds View <br />Primary Area All public golf facilities in the primary and secondary market <br />areas were visited by EGCS. Data were gathered and are <br />reported on the chart on page 17, "Facilities Data: Mounds <br />View Market Area." The location of the facilities is shown on <br />page 16. Four public facilities are situated in the 3-mile radius <br />Primary Market Area, two executive courses and two driving <br />ranges. <br />Brightwood Hills, a 1,556-yard executive course, offers <br />season memberships as well as a variety of daily fees for <br />regular adults, seniors, and juniors on weekdays and a higher <br />common fee on weekends. Season memberships range from <br />$200 for juniors to $410 for families. Brightwood Hills <br />reported 38,000 rounds played in 1992, with saturation rates <br />(% of tee times filled) of 85 percent on weekdays and 95 <br />percent on weekends. Brightwood does not have a driving <br />range. Food options are vending machines. <br />Kate Haven, a 1,663-yard excutive course, also offers season <br />memberships and a variety of daily fees for regular adults, <br />seniors, and juniors on weekdays and a higher common fee <br />on weekends. Season memberships are significantly higher at <br />Kate Haven, ranging from $285 for juniors to $495 for <br />families. Data on number of rounds played in 1992 was not <br />available, but estimates of saturation rates were lower at Kate <br />Haven at 50 percent on weekdays and 80 percent on <br />weekends. Kate Haven also does not have a driving range. <br />Food options included self -serve vending machines and <br />minimal fast food operations. <br />Although Brightwood Hills is nearly full, Kate Haven <br />functions at only half capacity on weekdays. This suggests <br />that, to some extent, supply exceeds demand in the Primary <br />Market Area. It is the view of EGCS that the supply/demand <br />relationship is strongly affected by the quality of golfing <br />facilities. Given comparable price structures, golfers will <br />choose the better quality golf facility. We believe that Mounds <br />View business will build to capacity or near capacity, while <br />others in the Primary Market Area may well remain at less <br />than capacity. <br />In terms of driving ranges or practice centers in the Primary <br />Market Area, Airena is a quality practice facility. Although it <br />has priced a large basket of balls at $3.75, it reports business <br />during the golf season as very slow. This is not surprising, as <br />