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M <br />t• <br />golfers strongly prefer to hit balls outdoors and witness the <br />full flight of the ball. Braemar Golf Dome in Edina closes for <br />seven months during the golf season. Airena should not be <br />considered competitive with Mounds View. <br />The second practice center in the Primary Market Area is <br />Brighton Crossroads. As a quality outdoor facility, Brighton <br />Crossroads will be in competition with Mounds View. Mounds <br />View may have a competitive advantage in the sense that, <br />with both a driving range and an executive course, it can <br />promote the theme, "Practice and play at Mounds View" or <br />"Learn, practice, and play at Mounds View." Mounds View <br />will discover that practice on the range leads to play on the <br />course, and lesson programs lead both to practice on the <br />range and play on the course. <br />Secondary Area The Secondary Market Area constitutes a 3-6 mile radius ring <br />surrounding the Primary Market Area. There are only two <br />courses in this area, both full length 18-hole venues. There <br />are no executive courses or driving ranges. <br />The major course in this market area is Edinburgh USA. <br />Considered the premier public facility in the Twin Cities Metro <br />Area, Edinburgh hosts an annual Ladies Professional Golf <br />Association (LPGA) tour event each summer. Most consider <br />Edinburgh a challenging if not difficult course with numerous <br />sand bunkers, some water holes, and some tight tree -lined <br />fairways. <br />Golf fees at Edinburgh are higher than other area public <br />courses at $28 per round, but the better golfers who play and <br />enjoy the challenge of Edinburgh seem not to mind this fee as <br />the course reports weekday and weekend saturation rates at <br />100 percent. The number of annual rounds of golf totals <br />46,000. Edinburgh also has a driving range serviced by a ball <br />machine which dispenses a rather small basket of balls at <br />$2.50 per token. Edinburgh also has essentially complete food <br />options with vending machines, a grill, and full dining service <br />in the clubhouse. Edinburgh offers no season memberships, <br />and is basically not seen as competitive with Mounds View <br />for it serves primarily a different clientele with a different <br />experience at a different price. <br />Chomonix is the other 18-hole course in the Secondary <br />Market, and offers a quality golfing experience and driving <br />range. The range handles approximately 30 golfers, and <br />baskets are priced at $2.50 and $3.50. No season <br />memberships are offered. Chomonix is tucked away and a <br />1 <br />14 <br />